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Bray Leino Labs blog

The martech market changes fast. Keep up with the latest ideas and trends on Bray Leino Labs' blog.

05-Dec-2025 13:30:32 • 5 min read
Foundations, not facades: the immediate future of AI in Marketing

Marketing’s biggest AI opportunity isn’t hype—it’s automating the messy data work. Learn how strong foundations unlock true performance gains.

AI
by Patrick Milburn
05-Dec-2025 13:16:50 • 2 min read
Shiny things and snake oil: a guide to smart AI adoption in marketing

Avoid shiny tools, fix data issues, stay hands-on, keep the human touch and set realistic ROI expectations. Bray Leino Labs' head of APAC, Patrick Milburn, gives us a smart guide to AI in marketing.

AI
by Patrick Milburn
24-Nov-2025 14:31:44 • 3 min read
Defend the Spend! Why marketing is seen as a cost, not an investment

Marketing is seen as a cost centre rather than a value generator. Marketers must talk the language of finance and describe their work as an investment.

ROI, Closed Loop Marketing
by Adrian Kingwell