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Our Digital Analytics Services

Marketing Automation

We’ll map your customer journeys, design tailored automation strategies and architectures, set up CRM and CDP platforms, giving them personal experiences at every touchpoint. The result: stronger relationships, higher engagement, and growth you can scale. 

Experimentation & Optmisation

Test-and-learn can be a game-changer. We apply rigorous methods to optimise conversion, personalise dynamically, test creative impact, and analyse UX and attribution — delivering measurable results and continuous improvement at every stage of the journey.  

Dashboards & Reporting

We’ll help you track what matters and prove what works. Intuitive visualisation, funnel measurement and channel performance analysis tells you for sure what’s driving results, and where to optimise for even more.

Online & In-person Training

We deliver in-person and online training in GA4, GTM, Adobe Analytics, Salesforce, and HubSpot — tailored to your team’s needs. Whether you’re just getting started or levelling up, we’ll equip you with the hands-on knowledge to use your tools with clarity and confidence.

AI-driven Insights

We have trained ChatGPT to answer natural language questions with the rigour of the best analyst, at the speed and accuracy that is beyond what is humanly possible. You train the algorithms to understand your business – you get faster answers, smarter decisions. 

Integrated Paid Media

Our media specialists plan, run, and optimise paid campaigns across search, social, and display — connecting the right message with the right audience at the right time. Working hand-in-hand with our analytics and creative teams, we ensure every campaign is measurable, optimised, and built to deliver real ROI.


Data Integration & Implementation

Seamlessly integrate data from diverse sources across your organisation. Our team ensures robust implementation, from data warehousing to analytics platform setup, guaranteeing secure, compliant, and scalable analytics infrastructure.

Creative & Marketing

As part of Bray Leino, we combine deep analytics expertise with award-winning creative and marketing capabilities. Whether you need insight, strategy, or standout campaigns — we work seamlessly across teams to drive results from data to delivery.

Essential Analytics

Perfect for medium-sized businesses seeking to harness the power of data without the complexity. Gain actionable insights to drive growth and optimise your operations.

£1,500/month

Core Features

  • Custom analytics dashboard setup
  • Monthly performance reporting
  • Up to 3 data source integrations
  • Email support

Advanced Insights

Designed for growing enterprises and financial services firms that require deeper analytics, enhanced security, and tailored solutions. Ideal for those ready to scale their digital strategies.

£3,500/month

Everything in Essential, plus:

  • Advanced data modelling
  • Weekly strategy consultations
  • Up to 8 data source integrations
  • Custom KPI tracking
  • Priority email and phone support

Enterprise Intelligence

The comprehensive solution for large organisations in the financial sector demanding full-scale analytics, regulatory compliance, and bespoke consulting. Maximise your value from data at every level.

£7,000+/month

All Advanced features, plus:

  • Unlimited data integrations
  • Real-time analytics and reporting
  • Dedicated account manager
  • Regulatory compliance reporting
  • On-site strategy workshops

What We Do

Bray Leino Labs is a growth marketing agency. 

Bray Leino Labs is a growth marketing agency. 

We use data, AI, media and martech to grow your sales. 

We find better audiences, higher quality leads, improved win rates shorter sales cycles and higher value sales. 

Our aim is to grow your pipeline with high quality of opportunity.  

Our success is measured by increased sales, shorter sales cycles, increased win rates, higher average order value. 

2023-08-25

Our History

In 2006, we started Mezzo Labs to solve a basic problem: digital teams were using gut feel to drive decisions. They were not using data to find what was, and wasn't, working. 

Over the next 15 years, we grew globally, with offices in London, Hong Kong and Singapore, and a team of talented data experts in data strategy, data architecture, web analytics, CX analytics, insights generation, data science, Conversion Rate Optimisation (CRO) and marketing automation. 

In 2023, we were delighted to be acquired by The MISSION Group plc. Headquartered in London, MISSION is a collection of 19 marketing agencies with staff of over 1000, operating across 3 continents. 

In 2025, we became Bray Leino Labs 

Bray Leino is one of The Mission Group’s largest agencies: “the home of brand growth”, with a 50-year history building B2B and CPG brands. With Labs’ capabilities, Bray Leino is now able to add performance marketing to its clients.  

And conversely, by adding Bray Leino’s creative and media skills into our offering, plus our ability to host HubSpot or Salesforce Marketing Cloud, we have a complete suite of marketing services to deliver you more sales at a lower CPA. 

We are now truly the home of sales growth. 

Our Customers

Our customers range across every vertical.  Historically, a lot of our clients operate in highly regulated multinationals, like financial services.  

But more recently, we have helped T2 and T3 companies with simpler organisational structures. We are particularly strong among B2B companies, where purchase decisions are complex, sales cycles are long, and there is often a disconnect between Sales and Marketing teams. 

We also work well with D2C companies, where the sale is online, and with CPG companies where marketing creates demand, but fulfilment is via retailers and distribution networks. 

Connect with Bray Leno Labs

Looking to elevate your digital analytics capabilities? Fill out the form below to discuss how we can help your business harness data for smarter decisions and measurable growth.