In 2006, we started Mezzo Labs to solve a basic problem: digital teams were using gut feel to drive decisions. They were not using data to find what was, and wasn't, working.
Over the next 15 years, we grew globally, with offices in London, Hong Kong and Singapore, and a team of talented data experts in data strategy, data architecture, web analytics, CX analytics, insights generation, data science, Conversion Rate Optimisation (CRO) and marketing automation.
In 2023, we were delighted to be acquired by The MISSION Group plc. Headquartered in London, MISSION is a collection of 19 marketing agencies with staff of over 1000, operating across 3 continents.
In 2025, we became Bray Leino Labs.
Bray Leino is one of The Mission Group’s largest agencies: “the home of brand growth”, with a 50-year history building B2B and CPG brands. With Labs’ capabilities, Bray Leino is now able to add performance marketing to its clients.
And conversely, by adding Bray Leino’s creative and media skills into our offering, plus our ability to host HubSpot or Salesforce Marketing Cloud, we have a complete suite of marketing services to deliver you more sales at a lower CPA.
We are now truly the home of sales growth.